Bo’Ru Collars – WordPress Website


Bo and Rufus are two ‘Dogue de Bordeaux’ and the inspiration for their owner Steve’s online store and business venture. Based in Llanharan in South Wales, Steve designs and makes top quality, hand stitched, leather dog collars. Steve required an online solution to market and sell his collars. He was initially put off by the idea of an eCommerce website because of the expense. His handmade dog collars retail from around £60 but as they are made to order he can only produce a limited amount. As with any new venture Steve had little idea if the project could succeed and it was understandable that an initial outlay of around £2000 plus on going monthly costs was a bit rich for him. Our job was to create a brand and online marking solution whilst keeping the cost with in his budget.

WordPress eCommerce Development

Using wordpress and a simple paypal shopping cart we were able to create an online eCommerce solution for Bo’Ru Collars. The secret to keeping it within budget was to strip back the functionality to a minimum and direct users that needed custom made collars to the contact form. This works in two ways, it make it easier for us to build and so keeps the costs down, but it also make it really easy for customers to buy. Although we would usually recommend shopify for eCommerce, if you can don’t need things like categories, options, shipping then wordpress can be an affordable alternative and is suitable for start up and new businesses when budgets are tight.

Tools & strategies

Our process included the tools listed below. To find out more just click the link below to take you to the appropriate page.