Facebook Promoted Posts Trial – Day 2 & 3

After a slow start during the first 24hrs, I was expecting a surge of action. This didn’t happen. Apart from the fact that the reach is gaining numbers by the day, (from 566 to 1203) this doesn’t really mean anything if there is no engagement.
There was a flicker of engagement in the form of someone ‘liking’ the post. There was also a few links to the site from the post and yes, there was a marginal increase in the traffic to our site on that day. These actions though could have been achieved from just re-posting the same post on a chosen day. At the moment, although what we have spent is low, is is hard to tell if there has been any extra benefit from paying for the ads instead of just sending it out organically. The reach has definitely improved but there has been less engagement through the paid advertising than there was when it was posted organically the first time round.
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